Success in Marketing: ComputerBild + Rockland

Short Statistic

Even if there has been no marketing activities for the project until now, the public interest has increased by far.

Downloads in January 2009 (Germany)
'Erste Hilfe' means 'First Aid'

1453 - Erste.Hilfe.3.0.standard
 428 - Erste.Hilfe.FlashLite.1.2
 395 - Erste.Hilfe.3.0.audio
 272 - Erste.Hilfe.3.0.standard via WAP!
 210 - Erste.Hilfe.3.0.compatible
  96 - Erste.Hilfe.FlashLite.1.2 via WAP!

2854 - total downloads

from 209 different towns in Germany, headed by Berlin, then Munich, Hamburg, Düsseldorf, Stuttgart

I know, as I have received several commercial offers meanwhile, that those figures might bring tears to the eyes of some business people. A download price of just 0,50 Euro per unit had caused a turnover of 1.427 Euros for January.

Instead I have received 0,00 Euros.

Why that? In granting the software for free it is ensured that EVERYBODY can obtain the first aid information, and money respectively greed for profit are no barrier to ultimately help a human being.

Please Note: The project tries to survive by donations, even if still not working. Sponsors can contact me if interested in financial support. Of course this will be mentioned on the project's website.

The number of users and the level of awareness increase daily. In the beginning of February there have been about 140 users per day (for February 4.200 downloads are expected). It shall be remarked that the visitors to our project (in contrast to other websites with pseudo visiting numbers) reach the web page on purpose.

Furthermore you can recognise by the statistics above that much more people are using the opportunity to download the program by WAP (via the URL wap.firstai.de), and install the software to their mobiles directly.

ComputerBild

ComputerBild is a well recognised magazine in Germany.

After the mention of the first aid project in the new release of the magazine (see ComputerBild online) the download numbers jolt up.

Mind that ComputerBild has a print of about 690.000 units, and therefore an audience of approximately 4,14 mio (2008). The project benefits from this event greatly, as there are no financial means for marketing.

Interview on Radio Rockland

I had the pleasure to hold a interview on Radio Rockland from Mainz last week.

At this point, I would like to thank Christian Hofferbert from the editorial team for his great commitment.

The 30 min interview has been cut indeed to a report of 2 min but I am glad that the main message was transferred to the listeners, and that there has been an increasing number of visitors from the German federal states Hessen and Nordrhein-Westfalen.

You can listen to the broadcast of the interview on Rockland-Radio (5 February 2009) here (in German):

Conclusion

The program is installed on the mobile phones / smartphones / PDAs / PocketPCs / iPhones of more than 10.000 people!

To add one zero at the end of this figure would be the next groundbreaking success!

Thanks

All of you who distributed the project, talked about it, linked it within the Internet, donated some money or committed in what way ever, I hereby say thank you from the heart!

As you are one of the biggest sources of my motivation :)